Tara Robertson
3 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Apr 25, 2023 by Tara Robertson · across every show →
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Everything said about Tara Robertson, oldest first
Apr 25, 2023
Robertson: Prioritize customer onboarding and education before building advocacy programs
“A lot of businesses will come in and a customer marketer and say, we need advocacy. We need a community. We need X, Y, and Z. You need great onboarding. You need great content that educates your customers, and you need to think about campaigns in the same way …”
Apr 25, 2023
Robertson: Sprout Social found its highest funnel drop-off during early onboarding
“When we first started building this out at Sprout and went through a lot of our customer research and a lot of our insights, what we were actually able to find is the number one area that we saw the most drop off happening in the funnel was in the early stage …”
Apr 25, 2023 positive
Robertson: One day mining reviews matched 70% of a nine-month survey
“Customer survey was a nine month project in one day of mining data. We got to 70% of the same amount of information that was accurate just by going in and understanding from review sites how people were responding and interacting.”