self-serve sales assist motion

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 1, 2022 by Kady Srinivasan · across every show →

Everything said about self-serve sales assist motion, oldest first

Dec 1, 2022 neutral
Insight
Srinivasan: Late tech adopters reject both aggressive sales and pure self-serve
“As you start to go away from that early adopter persona to the late adopter persona in the, you know, the crossing the chasm kind of a paradigm, You start to encounter personas who don't quite want to be sold to. They don't want to engage with the salesperson.…”
Kady Srinivasan Dec 1, 2022 ▶ 11:41 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs
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