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search engine optimization

also referred to as: seo

6 statements across 6 episodes · 2 bullish · 2 bearish · 6 people on the record · first statement Aug 22, 2021 by Vidya Peters · across every show →

Everything said about search engine optimization, oldest first

Aug 22, 2021 positive
Insight
Allocate 80% of Marketing Resources to ABM and 20% to SEM/SEO
“20% of my marketing goes there. 80% should be focused on ABM, which is, don't be just fishing in the ocean.”
Vidya Peters Aug 22, 2021 ▶ 41:17 Secrets to Aligning Marketing and Revenue Strategies with Marqeta's CMO Vidya Peters
Apr 6, 2023 bullish
Prediction Not checkable as stated
Browder: DoNotPay can reach 60M monthly visitors in 18 months via SEO
“I think in the next sort of 18 months, we can scale it to kind of sixty million using SEO.”
Joshua Browder Apr 6, 2023 ▶ 19:33 Being a Rebel to Build a Movement: Non-Traditional Approaches to Scale | DoNotPay CEO Joshua Browder
Nov 1, 2024 neutral
Prediction Not checkable as stated
Dietrich: SEO and Search Shifts Will Massively Change Website Strategy
“With the changes in SEO and the behavior of search, I think that's massively going to change our website decisions.”
Carrie Lou Dietrich Nov 1, 2024 ▶ 26:13 The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, and Carta
Aug 27, 2025 negative
Insight
Jason Lemkin: Avoid marketers lacking a strategy for the AI search shift
“If they don't understand what they're going to do about the fact that search is going from SEO to chat CPT, and I don't know the answer, but I know the issues probably can't hire them.”
Jason Lemkin Aug 27, 2025 ▶ 46:25 What Happens When AI Kills Your SaaS Growth? Live Q&A with SaaStr CEO and Founder Jason Lemkin
Sep 10, 2025 neutral
Insight
Sloan: Generative Engine Optimization shifts marketing from clicks to answers
“Where SEO was looking for clicks and links, that was our whole strategy. What we're calling GEO, Generative Engine Optimization, is looking for answers. So we have to reorient our content strategy around what are the prompts and what are the answers that peopl…”
Sydney Sloan Sep 10, 2025 ▶ 9:28 Swapping Notes on the AI Revolution in Marketing with G2's CMO Sydney Sloan
Jun 5, 2026 bearish
Insight
SEO and SEM Are No Longer Market-Winning Competitive Differentiators
“So for example, SEO used to be why you could win the market. SEO right now is just something everybody has to do. It is not going to be the reason that you win. Same with SEM.”
Elena Verna Jun 5, 2026 ▶ 33:28 Feature Differentiation Is Dead. Here's What Actually Wins Now with Lovable's Elena Verna
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