sales efficiency
2 statements across 2 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Jun 29, 2022 by Christoph Janz · across every show →
Everything said about sales efficiency, oldest first
Jun 29, 2022 positive
Janz: Sales efficiency ratio between 0.5 and 1.0 is very good
“The other really important, like, efficiency measure is the sales efficiency, and what the sales efficiency does is it tells you how much net new ARR do I add for one dollar spent on sales and marketing... And a value of 0.5 to one is, is, is very good. One to…”
Oct 13, 2022 negative
Startups with inefficient sales engines should freeze go-to-market spend
“I would consider cutting back on your S&M spend in this situation or at least not adding to it because if the sales and marketing and engine isn't really working well, it probably doesn't make sense to put in more gas into the tank until you manage to make it …”