S&M spend

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Oct 13, 2022 by Christoph Janz · across every show →

Everything said about S&M spend, oldest first

Oct 13, 2022 negative
Insight
Startups with inefficient sales engines should freeze go-to-market spend
“I would consider cutting back on your S&M spend in this situation or at least not adding to it because if the sales and marketing and engine isn't really working well, it probably doesn't make sense to put in more gas into the tank until you manage to make it …”
Christoph Janz Oct 13, 2022 ▶ 28:50 Growth vs. Efficiency: How to Weatherproof Your SaaS Startup for Tougher Times | Christoph Janz
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