purchasing decisions
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 9, 2018 by Merci Grace · across every show →
Everything said about purchasing decisions, oldest first
Oct 9, 2018
Grace: Software purchasing decisions are driven by emotion, not logic
“People don't make purchasing decisions because they have really, you know, logicked it out in their mind, even though we'd like to pretend that that's the case. Virtually all decisions that we make are really emotional in nature”