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playbook

also referred to as: playbooks

3 statements across 3 episodes · 0 bullish · 2 bearish · 3 people on the record · first statement Feb 3, 2022 by Kady Srinivasan · across every show →

Everything said about playbook, oldest first

Feb 3, 2022
Insight
Srinivasan: High-Growth Marketing Leaders Must Discard Their Playbooks Every Six Months
“In the last three companies I've been at, every single time, six months in, I'm like, okay, throw out this new, this old playbook, we have to create something new. Because you are outgrowing that playbook so quickly that you have to be very agile in thinking a…”
Kady Srinivasan Feb 3, 2022 ▶ 16:13 Marketing Hyper-Growth at Scale with Klaviyo’s SVP, Global Head of Marketing, Kady Srinivasan
Jun 1, 2023 negative
Insight
Jones: Executive playbooks are 'prisons' when applied to new environments
“Playbooks are prisons, right? Like so many times we see leaders or executives join organizations and bring playbooks that they've implemented elsewhere assuming that it's going to be effective in a new environment.”
Colin Jones Jun 1, 2023 ▶ 14:23 SaaStr CRO Confidential: Principles that Drove Wiz’s $0 to The First $100m ARR | Wiz CRO Colin Jones
Jan 22, 2025 negative
Insight
Lemkin: A veteran executive's playbook never works 100% at a new startup
“And a veteran is naturally gonna wanna bring that playbook into the new company and never does that playbook work a hundred percent. It never works a hundred percent.”
Jason Lemkin Jan 22, 2025 ▶ 4:31 What to Expect from a New CRO with Kathy Lord, CRO at Zensai
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