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payback period

also referred to as: payback periods

2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Oct 24, 2024 by Tomasz Tunguz · across every show →

Everything said about payback period, oldest first

Oct 24, 2024 negative
Assertion Supported
Tunguz: Customer acquisition payback periods increased 12% on average
“We've seen payback here has increased about 12% on average. This is basically linear. It's in line with the increase in sales cycles.”
Tomasz Tunguz Oct 24, 2024 ▶ 10:54 The State of SaaS Go-to-Market l Theory Ventures General Partner Tomasz Tunguz #saas #b2bsaas
Feb 12, 2025 neutral
Assertion Supported
Scrase: Top-quartile SaaS firms have 3x shorter payback and 7x higher valuation
“Also, if you think about payback period, if you look at top quartile SaaS companies versus bottom quartile, top quartile have three X shorter payback period than the bottom quartile and seven X higher valuation.”
Lindsey Scrase Feb 12, 2025 ▶ 16:30 The Playbook for Going Upmarket with Stripe's CBO and Checkr's COO
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