Pardot, every mention

7 Lessons Helping Start Pardot, SalesLoft, and Calendly Nov 11, 2019 · 30 mentions

• ▶ 1:21 David Cummings Who has ever heard of Pardot? 3 times in the scene
• ▶ 2:07 David Cummings So I started a software company in college to make it easy to update websites called content management software now and had this idea for part out, wanted to make it easy for marketers to run campaigns online and measure their results. 6 times in the scene
• ▶ 5:39 David Cummings The Pardot business, version one point of, the initial idea that I came up with for Pardot was simply to do an outsourced lead generation as a service. 5 times in the scene
• ▶ 8:36 David Cummings Pardot, zero to thirteen million of recurring revenue in business five and a half years, sold the business, and never had a single board meeting. 3 times in the scene
• ▶ 11:24 David Cummings Back in the early Pardot days, we had just hit a million of recurring revenue. 2 times in the scene
• ▶ 13:58 David Cummings At Pardot, we started our product, we charged 65 dollars a month, and then six months later we went to a 125 dollars a month, and then six months later we went to 325 dollars a month, six months later 500 dollars a month, then seven 50,… 2 times in the scene
• ▶ 16:11 David Cummings At Pardot, SAS wasn't a mature industry. 5 times in the scene
• ▶ 19:39 David Cummings At Pardot, the business was growing so fast, we were so resource constrained, that we did the typical promote from within.
• ▶ 23:02 David Cummings For us at Pardot, we defined it as people who are positive, self-starting, and supportive, and then we had two simple overarching mantras. 2 times in the scene
• ▶ 27:02 David Cummings So a few lessons learned, a few stories from Pardot, a few stories from Sales Loft, a few stories from Calendly.