outbound marketing

2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement May 15, 2019 by Romain Lapeyre · across every show →

Everything said about outbound marketing, oldest first

May 15, 2019 negative

Disclosure

Gorgias outbound cohorts average $2,000 deals with mediocre churn

“So let's look at the one from Adbound. The average deal size is 2000 dollars, NPS is okay, and churn is not that good, like we have some customers leaving.”

Romain Lapeyre May 15, 2019 ▶ 20:56 Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on Data

Feb 7, 2024 positive

Insight

Cabane: Founders should master PLG or outbound before combining them

“Honestly, you should start somewhere, not on both sides, is my opinion. And so PLG four cells led, PLG two cells led, is probably the new thing we're seeing right now. I think that's the major shift we're seeing right now with AI empowered outbound.”

Guillaume Cabane Feb 7, 2024 ▶ 29:30 Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

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outbound marketing

Everything said about outbound marketing, oldest first

Turn any episode into a week of clips.