marketing organizations
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 16, 2025 by Jason Lemkin · across every show →
Everything said about marketing organizations, oldest first
Jul 16, 2025 neutral
Lemkin: CROs at hypergrowth SaaS startups increasingly build parallel marketing orgs
“I am seeing more and more CROs and revenue leaders build what I call parallel marketing organizations. Like they're tired that either marketing is getting me the wrong type of leads. Right. Or I need more enterprise and marketing is giving mid market, or I jus…”