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marketing budget

3 statements across 3 episodes · 0 bullish · 2 bearish · 2 people on the record · first statement Feb 3, 2023 by Jason Lemkin · across every show →

Everything said about marketing budget, oldest first

Feb 3, 2023 negative
Insight
Lemkin: Cutting marketing budgets to zero is the wrong answer
“Cutting the marketing budget to zero wrong answer, right? Let them optimize what they can do with a million and trust in your team.”
Jason Lemkin Feb 3, 2023 ▶ 13:30 What Venture Looks Like In 2023 | SaaStr Founder Jason Lemkin + 20VC Host Harry Stebbings
Oct 18, 2023
Insight
Datadog CMO: Cut Marketing Support for Inefficient Sales Teams
“If a sales team doesn't want to efficiently make use of the resources that are given to them, you might want to limit or remove any marketing budget or attention that's being given to that particular sales team.”
Alex Rosemblat Oct 18, 2023 ▶ 28:12 How to Close More SaaS Deals with Less Budget with Datadog's CMO Alex Rosemblat
Jan 24, 2025 negative
Assertion Not checkable as stated
Lemkin: Most Founders Spend Zero Percent on Marketing to Existing Customers
“What I find is that for most folks, when I ask them this question, it's zero percent of their marketing budget is going to their existing base.”
Jason Lemkin Jan 24, 2025 ▶ 29:01 9 Things You Can Do to Grow Faster This Year with SaaStr CEO and Founder Jason Lemkin
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