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marketing automation

3 statements across 3 episodes · 1 bullish · 0 bearish · 3 people on the record · first statement Dec 4, 2021 by Sydney Sloan · across every show →

Everything said about marketing automation, oldest first

Dec 4, 2021 neutral
Assertion Not checkable as stated
Sloan: SalesLoft waited until $75M ARR to install marketing automation
“I waited until seventy-five million to put in marketing automation.”
Sydney Sloan Dec 4, 2021 ▶ 17:27 The RevTech Stack Playbook:Going from $1M to $100M with SalesLoft's CMO Sydney Sloan
Dec 1, 2022 positive
Insight
Nilsson: SDRs Spend 90% of Their Time in Sales Engagement Tools
“For those of you that don't understand sales engagement technology, it is one of the must-haves if you're gonna build out a sales development organization. It's where they spend 98% of their time, 90% of their time. They are not spending it in marketing automa…”
Lars Nilsson Dec 1, 2022 ▶ 23:29 How to Manage 100+ SDRs Across 4 Continents | Snowflake VP, Global Sales Development Lars Nilsson
Oct 15, 2024
Assertion Not publicly verifiable
Lemkin: HubSpot CRM is now bigger than its core marketing product
“CRM is bigger for HubSpot today than marketing automation, if you don't know this. CRM, which didn't exist a decade ago, it is now bigger than the core HubSpot product marketing.”
Jason Lemkin Oct 15, 2024 ▶ 13:05 The Era of HyperFunctional SaaS is Here l SaaStr CEO and Founder Jason Lemkin
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