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lifetime value of the customer

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 16, 2021 by Mårten Mickos · across every show →

Everything said about lifetime value of the customer, oldest first

Dec 16, 2021
Insight
Mickos: Companies Should Price and Justify Freemium by Customer LTV
“If you're wondering about pricing and how to set it, and should you do freemium or not, a way to think about it is lifetime value of the customer. And this is something we learn from the gaming industry, where that's all they do.”
Mårten Mickos Dec 16, 2021 ▶ 15:42 Picking the Perfect Pricing Model that Fits Your App and More with HackerOne's CEO Marten Mickos
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