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Higgsfield AI

also referred to as: higgsfield

20 statements across 2 episodes · 14 bullish · 0 bearish · 2 people on the record · first statement Jan 2, 2026 by Jason Lemkin · said 77 times in 14 episodes since 2025 · across every show →

Mentions by year

brought up most by Jason Lemkin (50), Amelia Salyers (12), Alex Mashrabov (10), Amelia Ibarra (1)

tap a year for its mentions
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005410820252026episodesmentions per episode
2026 68 mentions in 8 episodes 9 per episode
2025 9 mentions in 6 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Higgsfield AI, oldest first

Jan 2, 2026 bullish
Assertion Supported
Lemkin: AI Video App Higgsfield Scaled to $100M Revenue This Year
“I'm a small investor in a video app called Higgs field. I, you know, I just thought they'd get a million dollars on black Friday and already got to a hundred million this year doing video and they have tons of competition.”
Jason Lemkin Jan 2, 2026 ▶ 9:36 AI + B2B in 2026: Find the Tailwinds or Get Left Behind | Jason Lemkin
Jul 10, 2026 bullish
Disclosure
Higgsfield Launches 'Supercomputer' Agent to Generate Bulk Creative Assets
“Today we launch our own agent called Supercomputer, and that's really designed to make Bulk of creatives to sell more.”
Alex Mashrabov Jul 10, 2026 ▶ 19:53 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026 bullish
Assertion Not checkable as stated
Higgsfield Nearly Doubles Its ACV Every Quarter as It Moves Upmarket
“And for us, we, every, like every quarter, we almost pretty much double our ACV as we move substantially up the markets.”
Alex Mashrabov Jul 10, 2026 ▶ 22:00 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026 neutral
Disclosure
Higgsfield Employs 80 Engineers and 70 Creative Professionals
“We have roughly half and half split. So, 80 people engineering. And engineering is now really broad. I need to acknowledge that. Software engineering, machine learning engineering are always kind of traditional professions, but the amount of people who do auto…”
Alex Mashrabov Jul 10, 2026 ▶ 5:17 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026
Assertion Not checkable as stated
Higgsfield Customers Spend an Average of $1,000 Per Year
“On average, customers on Hicksfield spend around thousand dollars a year.”
Alex Mashrabov Jul 10, 2026 ▶ 21:48 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026 bullish
Assertion Not checkable as stated
Higgsfield Reached $300M ARR in 11 Months
“It took us maybe 11 months to get to 300. Now it's bigger than that.”
Alex Mashrabov Jul 10, 2026 ▶ 1:48 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026
Disclosure
How Higgsfield Calculates Its $300M Annual Recurring Revenue Figure
“So like for us, we, like for us for three hundred million, we see the on-demand usage for specific lasts for weeks. We see, we take the monthly subscription revenue, annual subscription revenue divided by 12, sum it up all together, multiplied by 12, and that'…”
Alex Mashrabov Jul 10, 2026 ▶ 33:09 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026 positive
Assertion Not checkable as stated
Annual Subscriptions Represent Roughly 40% of Higgsfield's Total Revenue
“Look, annual is a very substantial, I mean, like look, in terms of the number of subscriptions, it's not high, but I mean, it's definitely like 40, 40% of total revenue for sure.”
Alex Mashrabov Jul 10, 2026 ▶ 34:13 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026 bullish
Disclosure
Customers Are Increasingly Buying Credit Add-Ons Atop Recurring Subscriptions
“What's also very interesting is we see people buying up more and more credits on top of the subscription.”
Alex Mashrabov Jul 10, 2026 ▶ 10:17 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026
Assertion Not checkable as stated
Studio Workflows Drive Roughly 40% of User Activity on Higgsfield
“Roughly 40% of usage is not associated with just picking the model, but they use workloads like Cinema Studio, Marketing Studio.”
Alex Mashrabov Jul 10, 2026 ▶ 20:41 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026 bullish
Insight
Marketers Can Produce Minutes of Commercial Video Daily Using AI
“Essentially, what happens is that essentially what we're seeing here is that content that's like one social media marketer can make several minutes of commercially viable videos, social media videos a day.”
Alex Mashrabov Jul 10, 2026 ▶ 24:43 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026
Disclosure
Higgsfield Generates All Its Own Marketing Materials Using Its AI Platform
“All the materials published by Higgsfield, Higgsfield YouTube channels, all of that is generated with AI. It's always generated by our platform.”
Alex Mashrabov Jul 10, 2026 ▶ 8:43 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026 positive
Assertion Not checkable as stated
Creative Agencies Account for Nearly 70% of Higgsfield's $300M ARR
“Like, if we just talk specifically about three hundred million ARR, most of that's, like, almost 70% are agencies.”
Alex Mashrabov Jul 10, 2026 ▶ 25:57 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026 positive
Assertion Not checkable as stated
One Creative Director Can Produce End-to-End Ads in a Single Day
“And what we are seeing is that one creative director can now make ad end-to-end, like, let's say within a day. Like, before that, it would take weeks, it would require to assemble, like, physical production crew, rent a lot of equip, equipments, book a space, …”
Alex Mashrabov Jul 10, 2026 ▶ 6:04 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026 bullish
Assertion Supported
Higgsfield Produced a Full Cannes Film in Three Weeks With 10 People
“So for example, this in a week, we are going to present full feature movie in Ken, and we are doing that to showcase the possibility and opportunities unlocked with video AI. So roughly it took a team of 10 and maybe three weeks to accomplish that.”
Alex Mashrabov Jul 10, 2026 ▶ 4:42 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026 positive
Disclosure
Lemkin Builds SaaStr Promo Videos on Higgsfield Without a Production Team
“All the promos. I don't have time. I don't have a team. I built them all here.”
Jason Lemkin Jul 10, 2026 ▶ 17:28 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026 positive
Assertion Supported
Madonna, Snoop Dogg, and Will Smith Use Higgsfield for Fan Engagement
“But also there is a strong adoption by creator economy with people like Madonna, Snoop Dogg, Will Smith using Higgs field just to create engagement across their audience.”
Alex Mashrabov Jul 10, 2026 ▶ 15:12 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026 positive
Assertion Supported
The Coca-Cola Christmas Commercial Was Generated on the Higgsfield AI Platform
“We have seen many Olympic ads, Christmas ads, like Coca-Cola Christmas ad was generated on Hicksville.”
Alex Mashrabov Jul 10, 2026 ▶ 26:37 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026
Disclosure
Higgsfield Halved Its Product Release Cadence to Focus on Stability
“Like last, last year on average, we were shipping six times a week. This year, as we pay more attention to stability, it's probably two, three times a week.”
Alex Mashrabov Jul 10, 2026 ▶ 13:50 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
Jul 10, 2026 bullish
Assertion Not checkable as stated
Higgsfield Reached $10M ARR in Eight Weeks via One-Click VFX Features
“So we did the same for visual effects. And this helped us to get to ten million ARR within eight weeks or so.”
Alex Mashrabov Jul 10, 2026 ▶ 30:43 $0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
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