Guillaume Cabane
11 statements across 3 episodes · 6 bullish · 3 bearish · 1 people on the record · first statement Feb 7, 2024 by Guillaume Cabane · said 1 times in 1 episodes since 2025 · across every show →
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Everything said about Guillaume Cabane, oldest first
Feb 7, 2024 bearish
Cabane: AI outbound advantage will revert to mean within four quarters
“And I also don't think it's going to last super long. There's going to be a reversion to the mean in the next couple quarters as people become desensitized. And so there is a time window to do this right now. There's a significant Benefit, if your competitors …”
Feb 7, 2024 positive
Cabane: Automated outbound shows 8x lower marginal cost than SDR teams
“What you have here is the difference between the average cost per contact email between the automated outbound team and the SDR team. So you have a two and a 2.4 X difference. And then the Marginal cost. That's very important, because As Excel was pointing out…”
Feb 7, 2024 positive
Feb 7, 2024 positive
Cabane: Founders should master PLG or outbound before combining them
“Honestly, you should start somewhere, not on both sides, is my opinion. And so PLG four cells led, PLG two cells led, is probably the new thing we're seeing right now. I think that's the major shift we're seeing right now with AI empowered outbound.”
Jul 19, 2024 bearish
Cabane: Reducing check volume and challenging burn rates amid tech uncertainty
“One, I've reduced the number of checks, because I have a hard time building conviction on what is going to be the successful technology platform two years from now. It's becoming extremely hard to read. It's always been a difficult job. It's harder. And second…”
Jul 19, 2024
Cabane: Reddit set goal of getting 10% of US advertisers by year-end
“And this is my latest advisory client, Reddit, a fairly well-known social platform, and they gave me a goal. Get 10% of the U.S. Advertisers to advertise on Reddit by the end of the year, starting from pretty much zero, which is a pretty big goal, ok?”
Jul 19, 2024 positive
Jul 19, 2024 bullish
Cabane: Lower AI CAC makes mid-market channels viable for SMB acquisition
“The fact that we're now capable of doing faster and better quality, example, we can scrape websites, we can scrape random content for extremely cheap and feed that back into AI prompts for outbound or for SEO drives An extremely low CAC on those channels, whic…”
Jul 19, 2024 negative
Sep 10, 2025 neutral
Cabane: Marketing is splitting into human-touch events and AI agent optimization
“There's really two broad categories, things that are AI proof, right? The AI resilience. So that's going to be like social proof and influencers is going to be like some of the UGC stuff. A lot of that, the webinars, the in-person, the events, the dinners, all…”