growth marketing
2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Feb 8, 2021 by Ryan Bonnici · across every show →
Everything said about growth marketing, oldest first
Feb 8, 2021 neutral
Bonnici: Brand measurement laxity is only justifiable when revenue targets are met
“As long as in the short term you are growing revenue like you need to, then I think you can be a little bit more lax on the brand side in terms of measurement. If you're not meeting revenue goals for the form of, you know, new users, new activations, and whate…”
Sep 13, 2022 negative
Chesters: Growth marketing without foundational messaging yields suboptimal ROI
“We still see early stage founders invest in growth marketing first, and the challenge with that is if you invest in growth marketing and you don't have clear, crisp value proposition, and you don't have that foundational messaging done, your marketing investme…”