go-to-market organization
2 statements across 2 episodes · 0 bullish · 2 bearish · 2 people on the record · first statement Aug 30, 2022 by Pieterjan Bouten · across every show →
Everything said about go-to-market organization, oldest first
Aug 30, 2022 negative
Bouten: Retraining 100+ GTM Staff for Post-M&A Platform Shifts Is Severely Underestimated
“The challenge is if you at that At that time, if you have, like, more than a hundred people in your go-to-market organization who have, for the last couple of years, have been going to market with a certain message, with a certain, you know, how the way, how w…”
Oct 11, 2022 negative
Split Sales, Marketing, and Customer Success Into Separate Early Roles
“I actually split sales, marketing, and customer success into three different functions inside the go-to-market organization. I don't believe it's a good idea to put those all into one person. For what it's worth, not until you get much, much later”