freemium

“More than half our revenue is freemium these days, and so the product and the growth team within product really owns a lot of that”

“If you're gonna build a company and you know you want a free tier, be very thoughtful in the beginning about what goes into that free tier, because it's really hard to email your customers and say, hey y'all, super sorry, we're taking that free thing you love …”

“And whether you're selling, I think to the fortune, or you're selling to a two person startup, I think freemium's the way to go in almost any model because no one wants to talk to your sales rep anymore.”

“Our thesis was really obvious in retrospect that you could dramatically drop tack by using consumer-like marketing techniques, inbound marketing, content marketing, freemium to get to these people.”

“If you're wondering about pricing and how to set it, and should you do freemium or not, a way to think about it is lifetime value of the customer. And this is something we learn from the gaming industry, where that's all they do.”

“As a founder, I think you should give up free at the, you should try to never give it up no matter what the team wants. Cause your product always gets clunky when you do.”

“My recommendation is, is that you offer a freemium. A free trial is time bound. I don't know if you've experienced, but I certainly have. When you download something, you register, you play with it once. If the business then takes over different priorities, yo…”

“AI is also the rebirth of freemium, rebirth of free trial. We expect to try this stuff. For free and you've got to work around the cost.”