enterprise B2B marketing

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Aug 22, 2021 by Vidya Peters · across every show →

Everything said about enterprise B2B marketing, oldest first

Aug 22, 2021 negative
Insight
Enterprise B2B Companies Should Avoid Expensive Brand Awareness Campaigns
“And you're not going to run a brand survey for a 100,000 dollars to see how your brand is doing. You don't have millions of dollars to run a brand campaign. And I would also say in enterprise B to B marketing, nor should you. You are not targeting everybody in…”
Vidya Peters Aug 22, 2021 ▶ 29:33 Secrets to Aligning Marketing and Revenue Strategies with Marqeta's CMO Vidya Peters
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