category creation

3 statements across 3 episodes · 1 bullish · 2 bearish · 3 people on the record · first statement Dec 20, 2022 by Caryn Marooney · across every show →

Everything said about category creation, oldest first

Dec 20, 2022 positive
Insight
Marooney: Category creators have more control over competitors than people realize
“Particularly when you're creating a category, which is something that Airtable has done, you have more say in who you compete with than I think people perhaps realize.”
Caryn Marooney Dec 20, 2022 ▶ 6:07 Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with @AirtableApp CEO Howie Liu
Mar 10, 2023 negative
Opinion
Lemkin: 'Category creation' is a stupid VC buzzword
“I think the whole term of category creation is a stupid VC-ism.”
Jason Lemkin Mar 10, 2023 ▶ 52:46 SaaStr APAC AMA with Jason Lemkin, SaaStr CEO
Jun 14, 2023 negative
Insight
Dines: Trying to Create a Software Category Is a Sign of Arrogance
“I don't think that the desire to make a Category is the right approach to build software. I think it's a sign of arrogance. I want to build a new category. It's I think it's gonna clutter your mind if you feel, it's, you feel too much, you put too much pressur…”
Daniel Dines Jun 14, 2023 ▶ 14:07 Scaling a B2B Leader from $0 to $1B+ ARR: Insights from UiPath's CEO and Founder Daniel Dines
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