Carles Reina

“And I used to people, for the one million dollars in revenues that you bring, it's around thirty-three million dollars in extra valuation for the business.”

“I always used to tell the team all the time, I only need, you need to test a hundred things. I only need one of those 100 things to actually work to give me another hundred million dollars in ARR, right? I only need one. I don't need five. I don't need 20. I n…”

“Selling is a relationship problem. Like you're not going to be able to sign a big deal. With a company, if you don't go and camp in their offices, if you don't meet them, if you don't actually like understand the problems, the constraints, the concerns, all of…”

“The entire logic was very simple. It's like, look, if you want to have a base salary of a hundred K, you're going to need to bring two million dollars in revenues every single year, right? You have uncapped commissions. It's like OTE out of the gate is going t…”

“And I think those two items, if we had done it much sooner, then for instance, we would have already passed a billion dollars in revenue, for instance, right? Or like getting close to that billion dollars in revenues.”

“For us, we established that like we would compensate, we pay commissions on recurrent revenue contracts, but not in one offs. So if you sign a POC and you pay for like two months or like three months or like two weeks, you would not Get any commission on that.…”

“For the first nine months of 11 Labs after launching the first product, it was only myself selling to enterprises, like literally, right?”

“I think, like, this common understanding among starters, you want to hire young people that are hungry, that are very driven, energetic, and all of that stuff, but it also means, like, you're starting most of the time from scratch, tackling, like, tackling com…”