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brand marketing

3 statements across 3 episodes · 1 bullish · 0 bearish · 3 people on the record · first statement Feb 8, 2021 by Ryan Bonnici · across every show →

Everything said about brand marketing, oldest first

Feb 8, 2021 neutral
Insight
Bonnici: Brand measurement laxity is only justifiable when revenue targets are met
“As long as in the short term you are growing revenue like you need to, then I think you can be a little bit more lax on the brand side in terms of measurement. If you're not meeting revenue goals for the form of, you know, new users, new activations, and whate…”
Ryan Bonnici Feb 8, 2021 ▶ 13:19 How to Market at Mass Scale | Harry Stebbings, The Twenty Minute VC & Whereby CMO Ryan Bonnici
Jul 5, 2023 neutral
Disclosure
Divvy measured brand marketing performance by total organic revenue
“Brand would have a number and their number was the organic number. Okay. So like I'm saying, okay, you want credit for basically everything. That's fine. The organic number, right? So everything we didn't use performance marketing dollars for that starts to th…”
Sterling Snow Jul 5, 2023 ▶ 37:44 Go to Market Strategies That Led To Divvy's $2.5B Exit with Divvy’s Former CRO, Sterling Snow
Aug 27, 2025 positive
Insight
Lemkin: Brand marketing is the one GTM motion AI won't change
“And so the irony of this, all of this is as much as sales and marketing changes, probably the one thing that won't change is brand marketing.”
Jason Lemkin Aug 27, 2025 ▶ 16:02 What Happens When AI Kills Your SaaS Growth? Live Q&A with SaaStr CEO and Founder Jason Lemkin
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