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Brad Hoover

4 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Oct 25, 2022 by Brad Hoover · across every show →

On the record as a speaker too: Brad Hoover's record, appearances and statements → this page counts the times other people say the name.

Everything said about Brad Hoover, oldest first

Oct 25, 2022
Insight
Hoover: Organizations break at 5–7 and 150 employee thresholds
“As you move beyond five or seven people you know, things break. As you move beyond a 150, you have another break point, and so you want to make sure that you have a plan to address that as you scale.”
Brad Hoover Oct 25, 2022 ▶ 21:14 Secrets To Combining PLG and Enterprise Sales with @grammarly CEO Brad Hoover
Oct 25, 2022
Insight
Hoover: Engagement data misleads if current users do not reflect future users
“First off, you need to think about the users that you have and whether or not they're representative of the users you expect to have in the future. If they're not, you're looking in the rearview mirror.”
Brad Hoover Oct 25, 2022 ▶ 12:48 Secrets To Combining PLG and Enterprise Sales with @grammarly CEO Brad Hoover
Oct 25, 2022
Insight
Hoover: Breakthroughs come from novel user nuances, not standard personas
“When we're talking to individual users, it's very easy to just bucket those users in the personas or segments that we've identified. But the value of those conversations and the breakthroughs comes in the difference between what we know and that person's persp…”
Brad Hoover Oct 25, 2022 ▶ 23:08 Secrets To Combining PLG and Enterprise Sales with @grammarly CEO Brad Hoover
Oct 25, 2022 negative
Assertion Supported
Hoover: US businesses lose $1.2 trillion annually to ineffective communication
“In that pool, we learned that just US businesses, which is a small fraction of global communication, lose over a trillion dollars a year, 1.2 trillion, to ineffective communication.”
Brad Hoover Oct 25, 2022 ▶ 6:30 Secrets To Combining PLG and Enterprise Sales with @grammarly CEO Brad Hoover
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