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B2B buyers

2 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 24, 2019 by Theresa O'Neil · across every show →

Everything said about B2B buyers, oldest first

Jul 24, 2019
Assertion Supported
O'Neil: Most B2B Buyers Feel Overwhelmed by Over 10 Content Pieces
“Most people are overwhelmed when there's more than 10 pieces, and if you think about a whole buying cycle, it's likely you're sending more than 10 pieces. But almost half were overwhelmed with five.”
Theresa O'Neil Jul 24, 2019 ▶ 3:34 "Aligning Sales, Marketing, and CS to Scale Revenue and Retention" Theresa O'Neil, Showpad CMO
Jul 24, 2019
Assertion Supported
Showpad Data: $100K+ Buyers Spend 40 Hours Researching Before Contacting Sales
“What you can see over there when the deal is less than 5000 dollars, they're spending about five hours, but when you get over to a 100,000 dollars, they're spending 40 hours of full work week researching before they go to sales.”
Theresa O'Neil Jul 24, 2019 ▶ 2:38 "Aligning Sales, Marketing, and CS to Scale Revenue and Retention" Theresa O'Neil, Showpad CMO
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