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average revenue per user

also referred to as: arpu

3 statements across 3 episodes · 1 bullish · 0 bearish · 3 people on the record · first statement Oct 9, 2018 by Tom Hale · across every show →

Everything said about average revenue per user, oldest first

Oct 9, 2018 positive
Insight
Hale: Detractors predict churn, advocacy predicts growth, and purchasing questions predict ARPU
“NPS is really great because it helps you predict where churn is. It's, it, you know, if you have, ah, detractors, it's really, it helps you identify who's gonna churn. Advocacy really helps drive, you know, this is, would you recommend this product or service.…”
Tom Hale Oct 9, 2018 ▶ 9:29 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Feb 18, 2021 neutral
Assertion Not checkable as stated
HubSpot's ARPU remained largely unchanged over its first 14 years
“Having said that, the ARPU of HubSpot hasn't changed that much over our 14 years.”
Brian Halligan Feb 18, 2021 ▶ 1:30 Brian Halligan, CEO and Co-Founder at HubSpot: The Secrets to $1B ARR ... And Beyond!
Jun 11, 2024
Disclosure
Mailchimp targeted lower ARPU to capture a larger denominator of small users
“We kind of went lower ARPU because we want a larger denominator. We want more and more small users than we do very, very big users.”
Ben Chestnut Jun 11, 2024 ▶ 7:53 Ben Chestnut: The Top 10 Learnings Scaling Mailchimp to $1B ARR
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