The Ledger
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Polarsteps deprioritized revenue tracking with investors to focus entirely on NPS
“So we were lucky to find the investors who we could convince to actually, you know, be on board with making MPS the metric, which means that if we all agree on that MPS is what's going to get us to success and to product market fit, Then let's not talk about r…”
Polarsteps Rejected Scrappy MVPs in Favor of Heavy Pre-Launch Polish
“I think one thing where we've been a bit different also from other scale up stories is that we've always been really, really quality driven. And that's something that a lot of people say they are, but in the end, there's also this truth of, Hey, okay, be scrap…”
Polarsteps Matched 2019 Revenue During 2020 Lockdowns via Photo Book Sales
“I think we are one of the very few companies in travel that actually in 2020 made pretty much the same revenue as in 2019, which was yeah, very unique, of course, being a travel company, but was, which was also really a lifesaver for us because we had the comb…”
Early Founding Designers Are Crucial for App Branding and Pitch Decks
“We also had a designer on that team, which, you know, some people wonder like, okay, why would you have a designer show early on? But it makes a lot of sense. I think if you're developing an app that you can really invest, not only in the design of your app it…”
Polarsteps Generates Over €10M Annually Selling Custom Printed Photo Books
“Well, we're now 10 years on the road and we're making over ten million euros a year with selling these books.”
Polarsteps Avoided Building for Android Until iOS Validated Product Value
“So one decision that we took early on is we're not going to build an Android app because for In the early days, you know, what we built, there was no, it was not like a chat where you should be able to talk with each other or whatever. So we didn't need that. …”
Polarsteps Spent Zero on Marketing for Its First Eight Years
“Yeah, no, we, for the first, I think, eight years of our company, we did not spend a single year on marketing.”
Polarsteps Generated Zero Revenue for Two Years After Launch
“We shipped, we launched in 2015, the first version of the ad, March, 2015, and we only started making our, we only made our first euro in revenue in 2070.”
Polarsteps Lost 90% of Its Active Users Within Days of COVID
“So when COVID hit in March, 2020, we lost like 90% of our active users within a couple of days.”
Launching Multiplayer Trip Sharing Massively Accelerated Polarsteps' Growth
“Well, it was definitely like the moment when we ship that is what is one of these points where in the graph you see, okay, we're yet going to another level again. So it was definitely a huge accelerator, but also in the first years without first year, without …”
Polarsteps Grew Its NPS From 40 to 60 in Two Years
“We saw the NPS going from 40, slowly to 45, to 50, and eventually, I think after two years or so, we hit 60.”
Polarsteps Raised €50,000 Pre-Launch Based Solely on Design Sketches
“So we just showed him some beautiful sketches of what that product would look like and who he really bought it and he decided to invest 50,000 euros.”
Co-Founder Texted GPS Coordinates via Satellite Phone to Build Early Prototype
“How Polar Steps started was actually my co-founder, who's a very fanatic traveler, just like most people who work here at the Polar Steps. And he went sailing across the Atlantic. He's a very adventurous yeah, type. And when he did that, he figured out it woul…”