Boukine: My next startup will validate ideas with two-week MVPs maximum
Rob Boukine · How to Pivot | Rob Boukine, Founder of Noibu · PMF Show · Mar 8, 2024 · at 24:24
Rob Boukine, co-founder of Noibu, explains his operating playbook for future startup ventures based on the discovery process used during Noibu's pivot.
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“For my next startup, I'm gonna do the exact same thing, and if that idea doesn't get traction right away, gonna build an MVP in like two weeks max, validate it, see if there's any reasonable positive indicators for like the hypothesis that we set, and then either double down on it or come back and just try that process once again. I'm never gonna like strategize some idea or solution or Market arbitrage. I'm always going to start with customer discovery and proper validation”
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