Boukine: Noibu's pivot to error monitoring came entirely from customer interviews
Rob Boukine · How to Pivot | Rob Boukine, Founder of Noibu · PMF Show · Mar 8, 2024 · at 13:41
Rob Boukine describes how Noibu pivoted away from its original 3D virtual shopping product by conducting structured discovery interviews with retail clients.
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“Going into this first set of interviews, we had no idea that we would be doing error monitoring. It was actually discovered through this first set of interviews. When a client actually began talking about that.”
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