Partnering with platforms scales much faster than selling to individual annual events
Andrew Lockhead · COVID nearly bankrupted him. Then with AI he grew from $0 to $25M ARR in 4 years. | Andrew Lockhe... · PMF Show · May 13, 2024 · at 6:20
Stay22 co-founder and CEO Andrew Lockhead discusses the company's early go-to-market pivot from individual event organizers to major ticketing platforms.
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“We started with an event at first because we needed to get a go to market and like, see if it works for them. And as soon as we saw it was working, we're like, cool, but one event a year, it's not going to work out. Like, cause you had to wait another 365 days before the next edition. So let's go for the bigger one. Ticketing platform.”
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