Borrowell leveraged an existing 20k email list for its product launch
Andrew Graham · How to Launch a Consumer Product | Andrew Graham, Founder of Borrowell · PMF Show · Sep 15, 2022 · at 5:47
Borrowell co-founder and CEO Andrew Graham discusses the existing user base and email assets the company had built from its initial loan product prior to launching its free credit score service.
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“I would say somewhere between a thousand and a 100,000, the sort of 10, 10, 20,000 person range.”
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