Borrowell

“The risk is if someone writes about you ahead of time, meaning ahead of your launch, then it's possible that no one else will cover it because you can say, well, my launch was on the 12th and they'll say, well, the golden mail wrote about it on the ninth. I do…”

“One of the great things about, you know, the product for free credit scores is there's a lot of data involved. So within a month or two, we could go to other markets. I remember I went to Saskatoon soon after the launch and we could say, Here's the average cre…”

“So in Canada, we were the first. No one had done it before in Canada. In other countries, especially in the US it had been you know, other companies did offer free score or had started doing that a few years before but it had never come to Canada. And so we we…”

“So if you haven't done PR before, I would not recommend trying to negotiate with reporters about who's going to write about what, when.”

“We don't use agencies all that often when it comes to PR agencies, but for a launch like this, it can be super valuable to use a PR agency sort of on contract for a short period, because they often have a lot of those relationships and they'll know who's look…”

“I would say somewhere between a thousand and a 100,000, the sort of 10, 10, 20,000 person range.”

“It's super helpful to include a quote or two from you or whoever the spokesperson is from the company so that they can sort of plug that directly into to a piece you know, to their own piece without having to interview you.”