Unlike fundraising, startup PR requires both warm intros and mass outreach
Andrew Graham · How to Launch a Consumer Product | Andrew Graham, Founder of Borrowell · PMF Show · Sep 15, 2022 · at 21:21
Borrowell co-founder and CEO Andrew Graham explains the tactical differences between fundraising outreach and earned media outreach.
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“Compared to fundraising, I think there is more of a case for sort of like a mass reach out when it comes to PR. So with a PR strategy, I think, you know, you may want to pick five or 10 journalists or bloggers who you think are like the key audience for this and do your absolute best to get a warm intro or have an agent, you know, an agent an agency help you. But I do think there's also a case for mass For mass sort of spray, you know, spraying or mass emailing, if you will, because you sort of never know”
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