Ada co-founder and CEO Mike Murchison explains how high agent turnover in contact centers is driven by repetitive and mundane inquiries.
Insight
Murchison: Minimizing customer contact is an obsolete legacy from analog call centers
“The paradigm of talking to your customers less, you know, is really, really born of an era where, People really weren't making as many data informed decisions. And it might have been because a lot of this information wasn't digitized to begin with. If you're r…”
Insight
Murchison: Writing software is rarely the fastest way to learn
“Writing software is the fastest way to learn, but in my view, it actually rarely is. It can be, but it rare, it rarely is. So I think we've conflated progress. We've conflated like developing an MVP with progress or rapid progress. Those are two very, very dif…”
Disclosure
Ada founders secretly tested their own software while working as support agents
“The reason we knew Ada worked in the early days or was going to work is because we didn't get fired. You know, we ran this software and our managers, you know, they didn't care. Like they loved the fact that response times went down. They couldn't tell the dif…”
Insight
Murchison: Excellent software requires mastering the underlying manual process
“All software is at a fundamental level, all software does is it replicates and scales some manual process that exists in the physical world. And our belief is the extent to which you can understand that manual process better than anyone else, or at least under…”
Insight
Murchison: Discovery problems are validated when interview responses become predictable
“Picking up the phone call, you have a 10th phone call in a row, and people are saying, almost, you're using the exact same phrases when they're describing the problem, and they're reacting to it the same way. So I, you almost feel like an anthropologist. You j…”
Assertion Not checkable as stated
Murchison: Ada co-founders worked support at seven companies simultaneously
“We were employed by seven different companies at one point, all at the same time. And we lived and breathed customer service for the better part of a year.”