Murchison: Discovery problems are validated when interview responses become predictable
Mike Murchison · How to Pivot to Product Market Fit | Mike Murchison, Founder of Ada ($1B+ Valuation) · PMF Show · Oct 17, 2022 · at 9:11
Mike Murchison, co-founder and CEO of Ada, discusses how founders can identify genuine cross-industry problem patterns during startup customer discovery interviews.
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“Picking up the phone call, you have a 10th phone call in a row, and people are saying, almost, you're using the exact same phrases when they're describing the problem, and they're reacting to it the same way. So I, you almost feel like an anthropologist. You just sort of get to a point where you can kind of predict what someone's going to say in response to one of your questions.”
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