Tai: 4-to-8-year purchase cycles make consumer marketplace acquisition exceptionally expensive
Andrew Tai · Andrew Tai, Founder of MotoInisght | How to Pivot to Product Market Fit · PMF Show · Oct 23, 2023 · at 19:56
Andrew Tai explains the unit economic headwinds faced by car marketplace Unhaggle due to infrequent consumer car purchasing behavior.
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“When you think about from a marketplace standpoint, for me, as on Haggle, to actually have to find your attention at the right moment in time in that four, six, eight year, you know time span where you're buying a car and then actually convert you know, properly. It just, Became an exceptionally expensive and difficult endeavor.”
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