Tai: Marketplaces struggle to retain suppliers if not core to their business
Andrew Tai · Andrew Tai, Founder of MotoInisght | How to Pivot to Product Market Fit · PMF Show · Oct 23, 2023 · at 14:20
Andrew Tai, founder of Unhaggle and MotoInsight, reflects on why scaling his initial consumer automotive marketplace proved challenging.
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“Keeping dealers engaged at scale was challenging because like, if you're not growing rapidly and like, you know, you're just kind of this tiny little part of the dealer's business, you're not fundamental to the dealer's business. Like sometimes they'll pay attention. Sometimes they won't. And so the two side of marketplace was hard to kind of fully keep intact.”
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