Song: Founder psychology is harder than finding first customers in zero-to-one
Rick Song · He thought his startup would fail—then grew to $100M ARR. | Rick Song, Co-founder of Persona · PMF Show · Aug 11, 2025 · at 20:25
Rick Song, co-founder of Persona, discusses founder mental health and psychological pressure during the zero-to-one phase of building a company.
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“I think actually the hardest stage, like if you're talking from like the zero to one phase, the hardest stage is not so much like, you know, something external, like finding a first customer's all of that. I actually think the heart, like, the biggest enemy you have is really yourself and, like, figuring out how to deal with, like, you know, the expectations, the stress, and making sure that you're able to continue to press forward even though there's no defined roadmap, there's no expectations of what's to come, so.”
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