Song: Persona's success was 80% luck and 20% input
Rick Song · He thought his startup would fail—then grew to $100M ARR. | Rick Song, Co-founder of Persona · PMF Show · Aug 11, 2025 · at 19:14
Rick Song, co-founder of identity platform Persona, reflects on the role of luck versus skill in building a unicorn startup.
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“I would say it's 80% luck, 20%, you know input, right? Like, it's so much luck that just went right, and it's not just luck from, like, a, oh, we stumbled on the right idea, the right timing. People who, like, ended up just in the right situations at the right time of their life who joined us, like, we would never be here without so many of the early team and even, like, the team today.”
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