Zero to One

also referred to as: zero to one phase

3 statements across 3 episodes · 1 bullish · 0 bearish · 3 people on the record · first statement Jun 15, 2023 by Jafar Owainati · across every show →

Everything said about Zero to One, oldest first

Jun 15, 2023 neutral
Insight
Owainati: Scaling a startup is repeatable, but zero-to-one is not
“The hardest part of starting a company is zero to one. Scaling it is actually more repeatable. There's more playbooks. There's more things that you've learned that you can apply in terms of The kind of people that you hire in terms of executives, frameworks th…”
Jafar Owainati Jun 15, 2023 ▶ 20:17 Jafar Owainati, Founder of Loopio ($200M+ Raised) | How to Start your Second Startup · PMF Show
Mar 8, 2024 positive
Insight
Distribution is the hardest part of zero-to-one startups
“Distribution is the key to success. Like that is the hard part of zero to one. Is going to market.”
Pablo Srugo Mar 8, 2024 ▶ 27:25 Why every founder needs to Be Like Knight | Rob & Pablo Series · PMF Show
Aug 11, 2025
Insight
Song: Founder psychology is harder than finding first customers in zero-to-one
“I think actually the hardest stage, like if you're talking from like the zero to one phase, the hardest stage is not so much like, you know, something external, like finding a first customer's all of that. I actually think the heart, like, the biggest enemy yo…”
Rick Song Aug 11, 2025 ▶ 20:25 He thought his startup would fail—then grew to $100M ARR. | Rick Song, Co-founder of Persona · PMF Show
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