Enterprise Rollouts Require Keeping Internal Champions Invested Throughout Development
Carol Leaman · How to Build the Right Solution | Carol Leaman, Founder of Axonify · PMF Show · Mar 15, 2022 · at 21:28
Carol Leaman, CEO of Axonify, discusses tactical advice for early-stage B2B founders managing enterprise pilots and customer relationships.
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“Really the key is having that champion in place at your first customer location, and not just assuming that your thing is so great, your idea is so great, and you've got this person who believes in it, that you're just gonna run off and do your thing, and it's gonna work. Stay as close as you can to that individual, Every step of the way so that they are invested in how you're rolling it out. They're invested in how much is getting rolled out. They're invested in what the product looks like when you roll it out.”
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