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“We're focused on enterprise brands, but the ACV is in the. 60 to 90 K a year range. We're signing annual agreements for, you know, somewhere between 60 and 90 grand a year.”

“700,000 people read that post. I didn't drive any business from it. So that post was really good for my ego. It was really good for getting me on this podcast, but I didn't drive a single sales call out of it with 700,000 people reading it. Whereas a week befo…”

“I've also found that job roundups are a secret sauce. So I'll do like every other week, a roundup of here's 10 jobs in brand publishing. And those do very well. They buy you a lot of goodwill with the community.”

“I think it is really important to come out to market with the pricing that you hope to have, because again, part of the value of all of these conversations is figuring out what your pricing is gonna be.”

“If you get an article in your dream trade publication, It exists for a week, and then it's kind of ephemeral and dies, but that LinkedIn is- ... LinkedIn is the one publication that every single one of your customers reads pretty much every week, and you can j…”

“If they accept, you are not immediately DMing them. You are letting them then see your content, AKA your free advertising, so that you have a much more likelihood of them accepting your request when you do DM them.”

“I think there's a lot of value in your first 10 or 50 customers being on shorter term contracts, because if you sign people to annual agreements, it's going to take you a year to figure out, do they actually like the product?”

“We early on spoke with Lifetime Fitness, the gym company, and They were trying to get people to subscribe to Lifetime Fitness because someone read their article, right? So they said, sure, we would pay three grand a month for this. We knew though, because you …”

“A cheat code that I have found recently is I will start my message by saying, apologies for coming straight to you with this, but I was unsure of who the right person to talk to about X might be. You know, no one wants to be pitched. Everyone, when they're goi…”

“Today, three years after the fact, we only sign annual agreements”

“Pretty predictably, if I say here's three companies that are doing awesome work in this space, two of them will comment and be like, thanks for calling us out. And, you know, within a month we're getting on the phone.”