Rally

“We roll Over a hundred landing pages with different value props, different, often there's a new feature, a little feature we built, you know, to angle the product in a certain way.”

“The other way we measure PMF was CAC payback period. So we were just kind of a little bit religious about like, what's our CAC payback period, you doing this motion. And if the CAC payback period Wasn't clearly well under 12 months. We're like, okay, we don't …”

“Rally, you know, we had around a hundred law firms. Now we're Close to 2000 law firms on blue around the world. Yeah. So yeah. And that's in, You know, a little over a year, you know, a year to year and a half, you know, we went to two, 2000 mall firms.”

“And that concern passed the CAC payback test. I think our CAC payback was probably like six months on that whole motion or less, but it didn't pass the retention and kind of the usage test.”

“What is the cost to get someone to, into a demo? Or we're like, wow, this is like, 90% lower than anything we've run before.”

“Lawyers could get this thing up and running, but they had no idea how to drive traffic to it. You know, they're kind of chasing this mirage of, and I'm sure Shopify has this issue too. They probably have tons of people setting up stores and no traffic going to…”