Later

“So we intentionally never had any enterprise offerings precisely to focus on the small and medium business”

“Our seed round was in the summer of 2015. We did 1.3 million. So the term I've heard that I like is a seed strapper. You're not bootstrapping. You're getting one Round. I heard that, oh, that describes it pretty well. And we were always profitable. We never re…”

“It was really good to have only raised one round because if we had raised at a higher valuation later on, there might be investors who say, Hey, we can't take that. You haven't returned enough.”

“Where if you just have a developer who's on your founding team, kind of working for sweat equity, you can really do pretty well and you don't need to raise. Like you can get really far just with your own time, which isn't true in a lot of other industries.”

“If you looked at Buffer and Hootsuite, especially back then, they were very much designed for a Twitter-centric world. You know, everything is very tech space. Media is not the first class citizen where our product was very much media is the first class citize…”

“And from their perspective, you know, they got in at something like six million pre”

“What we found, like I said, was the blog was one of our best ways of bringing the right audience in, because you'd, you're searching for something”

“In our onboarding, there were three touch points where we made it clear that this doesn't post automatically. You know, the key use point is schedule on the web. We'll get it to your phone just in time. Three points in onboarding, and still that was our bigges…”

“Like one of the things about having a company in Canada, you can run a lot, if your revenues in US dollars and your expenses are posted in Canadian, you can, you know, kind of be that cockroach that's hard to kill.”

“If you imagine all the worst parts of dating and all the worst parts of home buying and put them together, that's what selling a company is like.”

“Buffer had something similar but we kind of caught it before any later users were spewing out pro-Russian propaganda through their accounts. Like, Buffer had that problem at the beginning of the Ukraine war.”

“So I think the big thing you have to anyone listening to know about the due diligence process is every contract you ever sign. Make sure you have that, like, some folder somewhere where everything gets stored, every little piece of information, every disgruntl…”

“We had 20,000 signups ahead of launch.”

“By 20 18 energies at that point, we're probably like 30 people, probably five million in ARR.”

“I think it was only like 200,000 dollars, but what was interesting, it was from a firm called Rocket Should BC, and they found us. So they kind of modeled themselves as like a quantitative venture capitalist. So they just found us probably from product hunt or…”

“By the end of the summer, I feel like we were at about a thousand daily active users, so in about a three-month span, we grew like that. I mean, we were growing like 10% a week”

“You get the real feedback after you ask for five bucks, like whatever you're making, whatever you're building, once you ask for money, then people start talking about it seriously.”

“Like, I remember very clearly in June of 2018, we lost our API access, because this was right after that whole Cambridge Analytica fallout, where all, they got really particular about Users of their API being properly credentialed and verified, which is unders…”

“There were months where we were adding a million in ARR, which is crazy to think about.”

“And we got, I mean, we had in that first month, 20 K of MRR.”