Later gathered 20,000 signups before launching
Ian MacKinnon · He hit $40M ARR, exited for over $100M—& raised only $1.5M. Here's how | Ian MacKinnon, Co-Founde... · PMF Show · Nov 25, 2024 · at 11:29
Ian MacKinnon, co-founder of Later, discusses how leveraging Google search demand for Instagram scheduling generated a massive waitlist prior to launching.
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“We had 20,000 signups ahead of launch.”
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