Klipfolio

“I'm not a believer that money can solve product market fit. I believe that that's something that comes from sort of the early founding team listening and really, really listening, you know, and doing things that you can't necessarily do with money. I think mon…”

“We amassed very quickly through probably, you know, our beta to version one to not even version two, we had 300,000 downloads of our little Windows application.”

“So we pivoted from the enterprise to a cloud-based world. We changed our pricing so that we weren't selling something that was You know, 20 to 50 K annually, we started pricing it at 20 dollars per month per user.”

“So yes, I think we probably had about a hundred customers. They were big brand name customers, but I think we were right in that middle ground of, or not sure. Yes, we had customers. So it wasn't a total disaster. We were selling product and we were having mea…”

“I think in the first year we had something like, you know I don't know what it was, but just shy of a hundred customers. I think at the end of the year too, we had 350 customers. Then we had 1100 customers.”

“So it was an easy decision from a revenue point of view, because the enterprise revenue started really pouring in, you know, and pouring in for a small company. Right. But it was very meaningful and very different than selling to the publishers.”

“I do tend to see too many founders Who have the comfort of a current job, who are not diving off at the diving board, and it changes the way you approach everything. You know, there's a certain comfort that doesn't allow you to really, you know, fully commit t…”

“As an early stage or product market fit company, I think that's the best practice is for your leadership team to spend time with your early customers, but you're going to get a false sense of churn from that cohort. That cohort is often so wowed by the fact th…”

“I mean, I think founders can follow the revenue and follow, you know, the, where the money's coming from. But at the end of the day, founders need to be so completely aligned The DNA of the founder has to be so completely aligned with the mission and why they'…”

“The business intelligence landscape was a total greenfield opportunity in the SMB world.”

“They didn't blink an eye when I said, 35 K annually, they started implementing this thing almost immediately.”

“If you want to sort of really dominate a market and be the player that everybody needs markets, reference each other. Right. And you have to build up that momentum to sort of say, oh yeah, what does Clickfolio do? Oh, boom. They do this. For this kind of a com…”

“And we had thousands of these people building these clips. And we actually had thousands of people downloading our little dashboard, our little news aggregator as well, but we couldn't find anybody to pay for it, you know?”