Wille: Lack of focus prevents startups from dominating any market
Allan Wille · How to Find Product Market Fit | Allan Wille, Founder of Klipfolio · PMF Show · May 15, 2022 · at 12:06
Allan Wille, co-founder of Klipfolio, explains why positioning focus is essential for building market advocacy and domain authority.
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“If you want to sort of really dominate a market and be the player that everybody needs markets, reference each other. Right. And you have to build up that momentum to sort of say, oh yeah, what does Clickfolio do? Oh, boom. They do this. For this kind of a company, for this kind of a pain point, right? If you don't have that focus, nobody really knows what clipfolio does. And if that's the case, you're not a specialist in anybody's problem.”
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