Apple

includes Apple Podcasts, Apple Vision Pro, Apple Design Awards, Apple Music, Apple Watch, Apple App Store, Apple Card, Apple II, Apple IIe, Apple Intelligence, Apple Pay, Apple Store and 2 more

10 statements across 9 episodes · 6 bullish · 2 bearish · 9 people on the record · first statement Jul 1, 2024 by Blake Hall · said 174 times in 93 episodes since 2022 · across every show →

Mentions by year, the whole family

brought up most by Pablo Srugo (67), Dax Dasilva (20), Aaron Goldsmid (11), Saurav Chopra (5), Lior Susan (5), Jannick Malling (5), Dheeraj Pandey (5), Aydin Senkut (4)

tap a year for its mentions
0050301006020222023202420252026episodesmentions
0306020222023202420252026episodes it came up in
001.53036020222023202420252026episodesmentions per episode
2026 6 mentions in 5 episodes 1 per episode
2025 69 mentions in 25 episodes 3 per episode
2024 94 mentions in 58 episodes 2 per episode
2023 4 mentions in 4 episodes 1 per episode
2022 1 mention in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Apple, oldest first

Jul 1, 2024
Disclosure
ID.me's enterprise customers include Apple, BMW, Ford, and General Motors
“Today, our customers are Apple and BMW and Fanatics and Ford and GM and Cedar Fair and everything else and Under Armour.”
Blake Hall Jul 1, 2024 ▶ 34:49 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Oct 7, 2024
Insight
Brauer: Premium-priced features demand perfect craft over speed to market
“I would think about like, are we an apple? Like, are we apple? Are we a premium? Product that generates a premium price point. And that means we can't ever launch anything half ass. It has to be perfect. It has to be high end. And it's just going to take the t…”
Dean Brauer Oct 7, 2024 ▶ 17:20 He grew to 2M customers & exited—in one of the biggest fintech exits ever. · PMF Show
Nov 25, 2024 positive
Insight
Launching an iOS app Canada-only is the perfect App Store beta test
“You can go through all of Apple's various, you know, beta schemes, or you just launch Canada only, and no one's going to take notice of it anyway unless you tell them. So we have this great beta testable country here.”
Ian MacKinnon Nov 25, 2024 ▶ 10:20 He hit $40M ARR, exited for over $100M—& raised only $1.5M. Here's how | Ian MacKinnon, Co-Founde... · PMF Show
Dec 5, 2024 positive
Assertion Not publicly verifiable
Goldsmid: Apple's SMS 2FA autofill drove a 22% conversion increase at Twilio
“Remember when Apple, that two FA, the two, the SMS that For two of a, when that little sheet came up and said, just add this. 22% increase in conversion.”
Aaron Goldsmid Dec 5, 2024 ▶ 31:53 How to build great products—lessons from Amazon, Facebook, Twitter & Deel. | Aaron Goldsmid, Head... · PMF Show
Dec 5, 2024 bearish
Opinion
Goldsmid: Apple Vision Pro Fell Short Without a Killer App
“And I think what you saw kind of fell short on that Apple Vision Pro is that they didn't have the killer app, right?”
Aaron Goldsmid Dec 5, 2024 ▶ 7:04 How to build great products—lessons from Amazon, Facebook, Twitter & Deel. | Aaron Goldsmid, Head... · PMF Show
Feb 10, 2025 positive
Insight
Arvatz: First-time founders with market pull shouldn't settle for quick exits
“Don't think I need to, you know, do the exit and cash out and my next one will be a lot better because you might, you know, hit huge pain, huge market. You need to go full force. There are amazing companies that were built by first time founders. I don't need …”
Alon Arvatz Feb 10, 2025 ▶ 49:20 He exited for $335M—& felt "emptiness". So he quit, gave up millions in earnout, & grew to $1M AR... · PMF Show
Apr 17, 2025 negative
What-if
Rangan: Apple's Concept Would Have Failed Under Google's Founders
“Or if you gave the idea of, you know, Apple to Sergey Brin, And Larry Page, I don't think that would have worked. The Apple required someone like Steve Jobs that was a true visionary product leader who knew what the customer needed even before the customer kne…”
Gopi Rangan Apr 17, 2025 ▶ 17:54 He invested in 30 early-stage startups. Here's what he looks for in the founders he backs. | Gopi... · PMF Show
May 26, 2025 positive
Assertion Supported
Lightspeed collaborated with Apple in its early days on mobile POS devices
“In the early days, we actually worked with Apple to bring all the handheld units that they had to do mobile POS. We had actually had that for non Apple retailers, right?”
Dax Dasilva May 26, 2025 ▶ 44:47 He didn't raise VC for the first 7 years— then grew to $1B in ARR. | Dax Dasilva, Founder of Ligh... · PMF Show
Oct 2, 2025 positive
Assertion Not checkable as stated
Carlson: ServiceUp services Apple's corporate fleet and employee vehicles
“We still work with Apple, both from Apple's actual fleet that the company owns to they've asked us to continually do their consumer cars.”
Brett Carlson Oct 2, 2025 ▶ 19:21 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
Nov 3, 2025 positive
Insight
Apple iOS and AWS both succeeded by converging disparate tools
“IOS removed a lot of gadgets, and AWS removed a lot of gadgets. They just left shifted all that and said, look, you don't have to worry about going to 10 different vendors to spin up an app.”
Dheeraj Pandey Nov 3, 2025 ▶ 14:56 He built a $20B public company, left—then raised a $100M Series A. | Dheeraj Pandey, Founder of N... · PMF Show
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