Prince: AI Traffic Drop Could Starve Web Content and AI Training
Matthew Prince · No Priors Ep. 126 | With Cloudfare CEO Matthew Prince · Aug 7, 2025 · at 5:57
Cloudflare CEO Matthew Prince explains how AI interfaces that do not send referral traffic threaten the incentive structure for web content creation.
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“What I worry about is that if the value creation model of the web has been all about how do I get traffic The new interface of the web isn't going to send you traffic, and if that's the case, if content creators can't get value from selling a thing or a subscription, selling ads, or just the ego that they get knowing someone is reading their stuff, I worry that people aren't going to create content, and that's going to really not only starve the web, but it's actually going to starve even the AI companies that are using that content as effectively the fuel for their engines.”
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