Prince: Google Clicks Are 10x Harder to Get Than 10 Years Ago
Matthew Prince · No Priors Ep. 126 | With Cloudfare CEO Matthew Prince · Aug 7, 2025 · at 5:24
Cloudflare CEO Matthew Prince explains how Google's answer boxes and AI Overviews have sharply reduced click-through traffic to original publisher content over the past decade.
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“The data that we have also substantiates that and shows that compared with 10 years ago, it's become 10 times harder for the same piece of content to get a click from Google than it was before.”
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